HYBE Corporation, the entertainment powerhouse renowned for cultivating global musical phenomena, has officially introduced its inaugural Latin American boy group, Santos Bravos. This launch culminates a massive reality television project and signifies a strategic convergence, blending the rigorous discipline of K-pop training with the vibrant, distinct cultural energy of Latin America, thereby carving a new path on the international music stage.
The group made its highly anticipated worldwide debut on October 22, 2025, staging a spectacular concert at the prestigious Auditorio Nacional in Mexico City. This venue is often revered locally as the “sacred ground of Latin American music,” lending immense cultural weight to the event.
The demand for the debut was extraordinary, with all 10,000 available tickets selling out in record time. Furthermore, the global reach was amplified through a live broadcast on the HYBE Labels YouTube channel, attracting an audience exceeding 70,000 viewers worldwide who tuned in to witness the historic performance.
Confirming the collective's immediate integration into global music dialogues, Santos Bravos is scheduled to appear at the Billboard Latin Music Week the very next day, October 23, 2025. They will participate in a key discussion panel titled “Creating Santos Bravos,” cementing their status at the epicenter of industry conversations right out of the gate.
The foundation of the group was laid through an intense reality project that commenced in July 2025. Seventeen hopeful contestants, hailing from various countries across Latin America, Spain, and the United States, underwent a multi-month training regimen. This rigorous preparation utilized the established K-pop methodology, focusing intensely on vocal performance, intricate choreography, and profound emotional expression.
Following six months of demanding instruction, the final lineup was selected, comprising six talented members: Kenneth Laville (Mexico), Jonah Garcia (Mexico), Gaby Bermudez (Puerto Rico), Alejandro Aramburu (Peru), Kauê Penna (Brazil), and the group's 25-year-old leader, Drew Venegas (USA/Mexico). Kenneth, the youngest member, reflected on the journey, stating: “The past six months were a series of trials, but we successfully navigated them.”
Their debut single, “0%,” which premiered during the concert, was produced by Johnny Goldstein, a multi-platinum hitmaker known for his work with global icons like Shakira and Daddy Yankee. The track is a dynamic blend, fusing accessible pop melodies with the infectious rhythm of Afrobeat and a driving electronic pulse. Lyrically, the song delivers a powerful message, urging listeners to seize the moment and embrace new beginnings without hesitation.
The introduction of Santos Bravos acts as a powerful catalyst, redefining how talent from diverse cultural backgrounds can be united under the creative umbrella of HYBE. Crucially, the project manages to preserve the artists' authenticity and fiery spirit. This is more than just a debut; it marks a significant new chapter in global music, where the passion of the Latin soul meets the precision of Eastern methodology, ultimately generating a unified rhythm.