Oakley and Anyma Collaborate on 'Future Genesis' Project

Oakley and Anyma have announced a collaboration titled 'Future Genesis,' aiming to blend physical and digital experiences. The project was unveiled during Oakley's 50th-anniversary celebration, featuring a short film showcasing Anyma wearing Oakley's 13.11 eyewear and digital apparel. The film utilized 3D animation to create a multisensory experience, aligning with Anyma's artistic vision and Oakley's innovative approach to design. This collaboration reflects a broader trend of artists and brands exploring new forms of expression and connection, setting the stage for future projects that merge identity, sound, and technology.