ENHYPEN's Jay has collaborated with American singer-songwriter MAX on the track "Love Insane," released on July 18, 2025. The song blends Western pop and K-pop elements, featuring energetic drum beats, intense synths, and brass sounds. Jay's vocals add depth to the track, marking his first major international feature.
Jay expressed his enthusiasm for the collaboration, stating, "MAX is an inspirational artist with a wide musical spectrum. I'm happy to challenge him and a new atmosphere of music with good songs." He also noted his focus on delivering smooth falsetto within groovy melodies, aiming to showcase a different side of his artistry.
MAX, known for his global tours and festival appearances, brings international recognition to the project. He shared his excitement about working with Jay, expressing gratitude for the collaboration and anticipation for fans to hear the full song.
The official music video for "Love Insane" is available on MAX's YouTube channel, serving as a central hub for promotion and engagement. The song's accessibility on various streaming platforms ensures maximum exposure, a key element in any successful marketing campaign.
This collaboration exemplifies the power of cross-cultural partnerships in the music industry, highlighting how artists can expand their reach and influence through strategic alliances.