Demi Lovato Returns to Pop with Ninth Studio Album, 'It's Not That Deep'

Edited by: Inna Horoshkina One

The acclaimed American singer Demi Lovato, renowned for her fearless approach to musical reinvention, has officially unveiled her ninth studio album, It’s Not That Deep. The highly anticipated record was released on October 24, 2025, via Island Records. This project signals a deliberate and vibrant return to infectious, dance-oriented pop music, a significant stylistic pivot that stands in stark contrast to her immediate predecessors, particularly the raw, rock-focused intensity of HOLY FVCK, which arrived in 2022.

This thematic shift is deeply personal. Lovato has framed It’s Not That Deep not merely as an album, but as a profound celebration of her resilience and a manifesto of ease and contentment, directly reflecting her current, happier state of mind. While the artist’s earlier works often chronicled intense internal struggles, addiction battles, and complex emotional turmoil, this new collection serves as a joyful invitation to embrace life, dance freely, and find profound satisfaction in simplicity.

Speaking to People magazine about this newfound perspective and the title's meaning, Lovato explained her current outlook with refreshing candor. She stated, “I’m not that deep anymore. I’m just happy to be here.” This sentiment encapsulates the album’s overarching theme of moving past unnecessary complexity.

The record comprises eleven distinct compositions, primarily helmed by the skilled producer Zhone, known for crafting sophisticated soundscapes for major artists like Charli XCX and Kesha. Zhone’s involvement ensures that the album possesses a polished, pristine, and thoroughly modern sonic quality. Crucially, this high-fidelity production manages to elevate the tracks without sacrificing the emotional honesty and vulnerability that have always defined Lovato’s artistry.

Leading up to the album's official debut, three singles were strategically released over the course of two months, giving listeners a definitive taste of the project's energetic, self-assured, and dance-ready direction.

The promotional campaign highlighted the following tracks:

  • “Fast” (August 1, 2025): A pulsating track that captures the high-energy vibe of contemporary rave culture, setting an immediate tone for the album.

  • “Here All Night” (September 12): Showcasing powerful vocals and a driving pop sensibility that critics noted was reminiscent of the energy found in her previous hit “Sorry Not Sorry.”

  • “Kiss” (October 10): A lighthearted, sassy, and sensual anthem centered around the theme of self-acceptance and confidence.

Among the eleven tracks, “Sorry To Myself” has garnered particular attention. In this track, Lovato offers a candid reflection on her past self-criticism and her newfound optimism regarding the future. The lyrics reveal a powerful moment of realization and self-forgiveness: “I was my favorite hater / But I got tired / Now I’m flirting with hope.”

The record reaches its emotional climax with the final track, “Ghost.” This powerful ballad serves as a compelling showcase for the singer’s mature vocal capabilities and impressive emotional range, proving her versatility even within a pop framework. The entire runtime of the album clocks in at just over 32 minutes, making It’s Not That Deep the most concise entry in Lovato’s extensive discography, yet simultaneously one of her most cohesive and radiantly uplifting works to date.

Lovato has been maintaining her sobriety since 2021, and this commitment to personal health is clearly reflected in her professional output. This musical transformation sees her utilizing her craft not just for commercial success or entertainment, but as a genuine instrument for internal healing and expressing pure, unadulterated happiness and stability.

Ultimately, It’s Not That Deep successfully bridges the gap between Lovato's naturally powerful voice and infectious dance rhythms. The album solidifies her status as a versatile, resilient artist capable of navigating complex genres while staying authentically true to her evolving personal narrative.

Sources

  • One America News Network

  • Grupo Altura

  • Billboard Philippines

  • Total Apex Entertainment

  • Soap Central

  • Daily Bruin

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