Puerto Rican global music sensation Bad Bunny is set to headline the Super Bowl LX halftime show on February 8, 2026, at Levi's Stadium in Santa Clara, California. This marks a significant cultural milestone as Bad Bunny becomes the first Puerto Rican artist to lead the NFL's premier halftime spectacle.
The announcement was made during the halftime of the September 28, 2025, Cowboys-Packers game, highlighting Bad Bunny's immense influence on the global music scene. Born Benito Antonio Martínez Ocasio, the artist expressed profound honor, dedicating the performance to his people, culture, and history. Roc Nation founder Jay-Z lauded Bad Bunny's inspiring impact, stating, "What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world's biggest stage."
This collaboration signifies the ongoing partnership between Roc Nation and the NFL in curating impactful halftime performances. Bad Bunny's selection follows a series of groundbreaking shows, including Kendrick Lamar's record-breaking performance in 2025. His career is marked by extraordinary success, including leading Latin Grammy nominations and drawing massive crowds to his recent Puerto Rican residency, which saw over half a million fans attend.
Beyond music, Bad Bunny has also made his mark in acting and hosting, further cementing his status as a multifaceted global entertainer. While he previously joined Shakira and Jennifer Lopez on stage in 2020, this marks his debut as a solo headliner, a testament to his individual global appeal and artistic evolution. The Super Bowl LX halftime show, scheduled for February 8, 2026, will be broadcast nationally by NBC.
Bad Bunny's journey to the Super Bowl stage is a powerful narrative of cultural representation and artistic achievement. His music has not only topped charts globally but has also elevated Latin music to a prominent position in mainstream pop culture, creating an unforgettable moment for millions worldwide. The selection of Bad Bunny as the Super Bowl LX halftime performer represents a significant moment of cultural convergence, celebrating the vibrant artistry and global reach of Latin music on one of the world's most significant entertainment platforms.