Ajay Devgn's Finger-Pointing Dance: A Marketing Masterstroke?

Edited by: Inna Horoshkina One

The viral dance move from 'Son of Sardaar 2,' featuring Ajay Devgn, has become a hot topic. From a marketing perspective, this finger-pointing choreography is proving to be a brilliant strategy. The film's release date, July 25, 2025, is strategically timed to capitalize on the current buzz.

The marketing team seems to have understood the power of virality. The initial release of the song 'Pehla Tu Duja Tu' on July 7, 2025, was a calculated move to generate early engagement. The unique choreography, reminiscent of toddler finger-counting, is easily replicable and shareable, making it ideal for social media.

According to a recent marketing analysis, the film's trailer launch on July 11, 2025, was perfectly timed to amplify the dance move's popularity. This event provided a platform for Devgn to acknowledge the memes and further fuel the conversation. The marketing team is likely monitoring engagement metrics, such as views, shares, and mentions, to gauge the campaign's success. The film's success will be determined by how well the marketing team can leverage the viral dance move.

The film's marketing strategy is a good example of how to use social media to promote a film. The finger-pointing dance move is a good example of how to create a viral sensation. The film's release date is also a good example of how to time a film's release to maximize its impact.

Sources

  • News18

  • Ajay Devgn’s ‘Counting Fingers’ Dance In Son Of Sardaar 2 Song Becomes Meme Gold

  • Ajay Devgn’s graveyard dance with Mrunal Thakur in ‘Son of Sardaar 2’ song sparks meme fest

  • Ajay Devgn Reacts To Memes Over His 'Pehla Tu Duja Tu' Step

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