Justin Bieber is venturing into a new fashion brand, marking a significant shift from his previous endeavors. Sources close to the couple reveal that Hailey Bieber is playing a pivotal role in shaping Justin's business strategies.
The insider suggests that both Justin and Hailey are taking greater control of their professional lives. Justin has restructured his organization, closing his Drew House brand to focus on the more ambitious Skylrk venture. Hailey, already a prominent figure in the beauty industry with her skincare line, is actively involved in her husband's new projects.
The couple aims to control their destiny, and Justin's separation from Scooter Braun is a step towards that goal. However, the success of Skylrk hinges on substantial sales. The source notes the challenges of the apparel business, especially considering this is Justin's second attempt after Drew House.
Hailey's influence is seen as a stabilizing force, with her ability to provide a realistic perspective. She is described as a calm and grounded influence, helping Justin navigate the emotional aspects of his work. The couple recently welcomed their son, Jack Blues Bieber, on August 22, 2024.
The couple has made strategic decisions to distance themselves from certain individuals, with no regrets. They are now focused on their close relationships, particularly with their pastor, Judah Smith, and his wife, Chelsea, who serve as role models for a healthy marriage.