Beyoncé's highly anticipated 'Cowboy Carter' tour has encountered unexpected hurdles, including reports of slower-than-expected ticket sales and instances of crowd disturbances. However, sources close to the singer reveal she is maintaining a positive outlook, bolstered by the unwavering support of her husband, Jay-Z, and their three children.
An insider noted the surprising sluggishness in ticket sales, a departure from Beyoncé's previous tours, which typically sold out rapidly. Despite the challenges, the team around Beyoncé is downplaying the situation, emphasizing that it isn't as dire as social media portrays it. The tour, which commenced in Los Angeles in late April to promote her 'Cowboy Carter' album, is scheduled to visit Europe before concluding in Las Vegas on July 26.
Beyoncé, known for her high standards, is reportedly taking the situation in stride, although the slower ticket sales are a notable shift. During the opening night, she maintained her superstar persona, fully embracing her Sasha Fierce alter ego. The tour also features a special moment with her younger daughter, Rumi, making her stage debut alongside her older sister, Blue Ivy.
The presence of Blue Ivy and Rumi on stage added a significant element to the performance, with Beyoncé focusing on her daughters throughout the night. Jay-Z provided backstage support, offering encouragement and helping her prepare to face the audience. Beyoncé is reportedly pleased with the show's reception, and the fans' positive response has been a source of focus.
Beyoncé's foray into country music has sparked controversy, although she won Best Country Album at the 2025 Grammys. Jay-Z has previously criticized the Recording Academy for not recognizing his wife in the Album of the Year category, despite her numerous nominations. He made a statement while accepting the Dr. Dre Global Impact Award at the 2024 Grammys, highlighting the discrepancy between her Grammy wins and the lack of Album of the Year recognition.