Meghan Markle's new lifestyle brand, "As Ever," officially launched on April 2, 2025, and experienced immediate success. The brand, which was previously named "American Riviera Orchard," features a collection of products including herbal teas, cookie mixes, flower sprinkles, raspberry jam, and honey. The Duchess of Sussex announced the launch on her Instagram, expressing her excitement to share the collection.
The initial product line sold out in under an hour after going live on AsEver.com. Some of the fastest-selling items included the Flower Sprinkles and the Limited-Edition Wildflower Honey with Honeycomb. Meghan Markle also posted a video on her Instagram, celebrating the launch.
The brand's name change from "American Riviera Orchard" to "As Ever" was explained by Markle as a move to broaden the brand's scope beyond Santa Barbara, California, where she resides with Prince Harry and their children. The Netflix series "With Love, Meghan" premiered on March 4, 2025, and the launch of "As Ever" occurred shortly thereafter. The eight-part series showcases Meghan's cooking and hosting tips with celebrity guests.