Meghan Markle's "As Ever" Launch Sparks Controversy: Limited Stock, Billionaire Dreams, and Social Media Monitoring

Meghan Markle's highly anticipated lifestyle brand, "As Ever," has launched, but not without generating buzz and controversy. The initial collection of eight products, described as a glimpse into her approach to "elevated, everyday living," is already facing scrutiny. A source revealed that the limited availability of items, quickly marked as "sold out," is a deliberate marketing strategy to create hype. The launch, coinciding with her Netflix cooking show "With Love, Meghan," has been described by the Duchess as a "pivotal moment." She envisions the jam packaging being repurposed as a keepsake. However, the series itself received mixed reviews, with some criticizing her use of expensive cookware and perceived social faux pas. Despite the criticism, Netflix's co-CEO defended Markle, stating she was "underestimated." Markle herself told the New York Times that "As Ever" is a way to connect her home life and work, adding, "I need to work, and I love to work." Her team reportedly monitors social media comments to shield her from negative feedback. Beyond the products, Markle has launched an online shop featuring high-end clothes and accessories, earning commission on select items. Sources claim she believes "As Ever" will propel her to billionaire status, with a dedicated team of executives working towards that goal. The brand has already faced trademark challenges, forcing a name change from American Riviera Orchard to "As Ever."