New York – The Summer Fancy Food Show 2025 in New York City is the stage for a momentous celebration: the 200th anniversary of Assam Tea. The India Pavilion, inaugurated by Assam's Chief Secretary, Ravi Kota, is the heart of the festivities.
The event isn't just a celebration; it's a deep dive into Assam Tea's rich heritage and its profound influence on the global market. Attendees can explore the history of this beloved beverage and discover how it has shaped cultures worldwide. Adding to the excitement, four innovative tea startups from Assam are showcasing their unique and modern blends, offering a fresh perspective on a classic.
The success of Assam Tea is evident in its impressive export figures. In the fiscal year 2024-25, exports reached a record ₹2,800 crores, a testament to its enduring popularity. The Indian government recognizes the strategic importance of this industry and plans to leverage it to strengthen India-US relations through various initiatives, fostering stronger ties between the two nations.