Healthy Eating Trends: Millennials in Lima Prioritize Natural, Protein-Rich Foods and Supplements for Long-Term Wellness

Lima, Peru: Millennials (ages 31-50) increasingly prioritize healthy eating habits, driven by a desire to improve sleep, reduce stress, and maintain good health.

A study in Lima indicates that 7 out of 10 residents consider their diet healthy.

Consumers are reducing sugar and processed foods while increasing plant-based proteins and additive-free options.

There's a growing demand for superfoods like quinoa and chia, along with increased awareness of hydration, fiber, and probiotics.

Many seek to prevent future illnesses and are educating themselves on new studies and trending products.

Consumers are choosing natural ingredients and minimizing ultra-processed foods, focusing on cost-benefit.

The market for supplements has grown, with increased consumption of proteins, vitamins B, D, and magnesium.