Westbrook Pictures, the entertainment company founded by Will and Jada Pinkett Smith, has officially entered into a significant multi-picture, first-look deal with Paramount Pictures. This strategic partnership is set to usher in a new era of filmmaking, with a focus on developing global, four-quadrant movies that possess substantial franchise potential, often drawing from established intellectual properties.
As part of this collaboration, Westbrook will establish its operational base on the Paramount lot in Hollywood. This move underscores a deepened commitment to theatrical filmmaking and aligns with Paramount's broader strategy to revitalize its film output. Following its merger with Skydance Media, Paramount aims to increase its annual release slate to as many as 20 films per year, a notable expansion from its current production levels. This initiative includes attracting high-profile talent and projects, such as a recent deal with the creators of "Stranger Things," the Duffer Brothers, and the acquisition of the heist thriller "High Side."
Two initial projects are already in development under this new partnership. "Sugar Bandits," a thriller based on Chuck Hogan's novel "Devils in Exile," will explore the narrative of a former special forces soldier leading a vigilante squad in Boston. The novel details a complex plot involving Iraq War veterans targeting drug dealers, a mission that spirals into danger and moral ambiguity. The second project, "Rabbit Hole," is penned by Jon Spaihts, a co-writer on the "Dune" films, and promises a compelling narrative, though specific plot details remain undisclosed.
This partnership marks a pivotal moment for both Westbrook and Will Smith's career. Following the commercial success of "Bad Boys: Ride or Die," which grossed over $404 million worldwide, Smith is reinforcing his presence in the blockbuster space. Westbrook, known for producing impactful films like "Emancipation" and the Oscar-nominated "King Richard," continues its commitment to high-profile, franchise-oriented content. The company's mission is to spread positive ideas and art that entertain and empower, aiming to inspire future generations of artists.
The deal highlights Hollywood's ongoing emphasis on intellectual property and franchise development. By aligning with Paramount, Westbrook gains a robust platform to cultivate new cinematic universes, potentially mirroring the success of iconic franchises. Paramount, in turn, secures a bankable star and a proven production entity, reinforcing its strategy to attract top-tier talent and deliver compelling, globally appealing films. This collaboration is poised to significantly contribute to Paramount's revitalized film slate.