"Outlander" continues to significantly shape Scotland's tourism, drawing fans to its filming locations. Since its 2014 debut, the series has cemented Scotland's status as a top travel destination, showcasing its landscapes and history. The upcoming prequel, "Outlander: Blood of My Blood," set to premiere on August 8, 2025, is expected to further enhance this trend. Filmed in various Scottish locations like Midhope Castle and Doune Castle, the prequel explores the origins of key characters. Doune Castle, also featured in "Monty Python and the Holy Grail" and "Game of Thrones," adds historical depth to its role in the "Outlander" narrative.
As the original series nears its conclusion, with the seventh season's final episodes airing this month and the eighth season anticipated in early 2026, fans have numerous opportunities for immersive experiences. Guided tours from Edinburgh provide access to pivotal filming sites, deepening viewers' connections to the series' historical narratives. Approximately 30% of international visitors to Scotland cite "Outlander" as a primary reason for their travel, with a notable impact on the Highlands, leading to the development of new tours and accommodations. This "Outlander effect" has not only increased visitor numbers but also fostered a greater appreciation for Scotland's heritage, culture, and traditions, encouraging interest in authentic Scottish experiences. The series' success highlights the powerful synergy between popular culture and tourism, demonstrating how compelling storytelling can boost a region's global appeal and economic vitality. The prequel's release is anticipated to reignite this interest, further solidifying Scotland's appeal to fans and travelers alike.