Netflix is set to transport audiences back to the dynamic landscape of the 1980s Korean film industry with its upcoming historical comedy-drama series, 'Aema.' Directed by Lee Hae-young, the highly anticipated show will premiere globally on August 22, 2025, offering an intimate glimpse into the creation of the groundbreaking 1982 film, 'Madame Aema.' The narrative unfolds in Chungmuro, the historic heart of Seoul's film district, focusing on the intertwined journeys of two actresses navigating a predominantly male-dominated industry.
Lee Ha-nee embodies Jeong Hee-ran, a celebrated actress who faces displacement due to the controversial nature of 'Madame Aema.' In contrast, Bang Hyo-rin portrays Shin Joo-ae, a nightclub dancer whose unexpected casting in the lead role propels her into the spotlight. Adding depth to the ensemble are Jin Seon-kyu, who plays a film CEO, and Cho Hyun-chul, as a rookie director. The series promises a compelling fusion of humor and drama, delving into the challenges and triumphs experienced by women in cinema during a pivotal era, highlighting their resilience, ambition, and the often-unseen struggles they faced.
The 1980s marked a significant period for South Korean cinema, characterized by a gradual relaxation of government censorship and a burgeoning of new cinematic voices. The film 'Madame Aema' itself was a landmark, becoming one of only two films to surpass 100,000 tickets sold in Seoul in 1982. Its success ushered in an era of erotic films, with the 'Madame Aema' franchise eventually spanning 12 films.
Director Lee Hae-young aims to honor the women who navigated this complex era, stating his goal was to "support and give voice to the endurance of those who lived as Aema during that era." He emphasized capturing the historical accuracy of the 1980s while not being confined by it, seeking to expose the underlying exploitation within the era's ostentatious display. Lee Ha-nee, known for her roles in 'Extreme Job' and 'The Fiery Priest,' and Bang Hyo-rin, who has appeared in 'Hail to Hell,' bring their talents to these central roles. Jin Seon-kyu, recognized for his impactful performances in 'The Outlaws' and 'Extreme Job,' and Cho Hyun-chul, known for his work in 'D.P.' and 'Hotel del Luna,' further enrich the series' narrative.
The series aims to capture the spirit of Chungmuro, which, while having seen many film studios relocate, remains a potent symbol of the Korean film industry for many. 'Aema' is poised to offer a nuanced look at the intersection of artistry, ambition, and the societal shifts occurring in South Korea during the 1980s, celebrating the enduring spirit of women who paved the way for the vibrant Korean cinema of today.