The upcoming release of 'Son of Sardaar 2,' starring Ajay Devgn, presents a fascinating case study in film marketing. The trailer, released recently, has already generated significant buzz, with the premiere scheduled for July 25, 2025. From a marketing perspective, the film's success hinges on several key strategies.
One crucial element is the nostalgia factor. The sequel capitalizes on the popularity of the original 'Son of Sardaar,' released in 2012, which grossed approximately ₹150 crore worldwide [Source: Box Office India]. This builds on existing brand recognition and audience goodwill. The film's marketing team is likely leveraging this by highlighting the return of Devgn's iconic character, Jaswinder 'Jassi' Singh Randhawa, and the promise of more comedic adventures.
Furthermore, the inclusion of Mrunal Thakur, Ravi Kishan, and Sanjay Mishra adds to the star power, enhancing the film's appeal across different demographics. The film's co-production with Jio Studios and Devgn Films indicates a strong distribution and promotional network. The marketing campaign will likely focus on digital platforms, given the significant reach of Jio. The film's release date, strategically placed in the summer, is also a smart move, as it aligns with the peak movie-going season. The film's marketing success will be measured by its box office performance, audience engagement, and brand recognition.