Global icon Zendaya has officially ventured into footwear design with her first collaboration alongside Swiss performance brand On. The result is the Cloudzone Moon sneaker, a fusion of On's signature CloudTec® cushioning technology and Zendaya's distinctive personal style. This launch is part of the "Be Every You" campaign, which began on August 7, 2025, celebrating individuality and self-expression through movement.
The Cloudzone Moon sneaker is engineered for both athletic functionality and everyday wear, featuring a breathable mesh upper, a robust heel structure for stability, and enhanced forefoot padding for comfort. Complementing the footwear, On is also releasing a Fall/Winter 2025 apparel collection with contemporary silhouettes made from lightweight, breathable materials. A second shoe, the Cloudtilt Moon, is scheduled for an October release, designed for recovery and all-day comfort with a sock-like knit upper and On's CloudTec® Phase sole.
Founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, On has a history of athletic footwear innovation. The brand's core CloudTec® technology, developed from Bernhard's experiments, aims to provide both cushioned landings and powerful take-offs. On's commitment to innovation is further demonstrated by technologies like LightSpray, which uses robotic arms for a more sustainable upper manufacturing process, reducing carbon emissions by 75% compared to traditional methods.
Zendaya's involvement in the "Be Every You" campaign highlights her personal connection to movement as a tool for self-discovery and identity. She stated, "Movement has always been a part of how I connect with myself, and movement looks different for everyone." The campaign, directed by Bardia Zeinali and styled by Law Roach, utilizes cinematic visuals to explore themes of duality and self-perception. The Cloudzone Moon and accompanying apparel are now available globally through On's retail channels.