Vans has unveiled its 'New Future' campaign, reimagining the iconic Old Skool sneaker through collaborations with four influential athletes: Cocona Hiraki, Karina Rozunko, Tania Cruz, and Efron Danzig. Each athlete brings a unique perspective to the classic silhouette, blending their personal style with Vans' heritage.
The collection features:
Cocona Hiraki's Design: A predominantly white and green colorway with corduroy material, black contrast stitching on the Sidestripes, and a removable friendship bracelet with charms inspired by Hiraki's Japanese heritage. This design was released on July 17, 2025.
Karina Rozunko's Design: A vintage-inspired pair with an asymmetrical wrap upper and custom metal hardware, reflecting Rozunko's traditional longboarding roots. This design is set to release on September 4, 2025.
Tania Cruz's Design: A black leather upper that wears away over time to reveal red beneath, symbolizing uniqueness and strength. This design is also set to release on September 4, 2025.
Efron Danzig's Design: A heeled version with full-grain leather, silver hardware, and corset-inspired lacing, blending skate and high fashion elements. This design is set to release on September 10, 2025.
The 'New Future' collection celebrates the intersection of fashion and athletic culture, offering consumers a fresh take on a classic sneaker. The designs are available for purchase on Vans' official website and at select Vans retail locations.