Condé Nast and eBay Forge Long-Term Alliance to Champion Circular Fashion

The online marketplace eBay and the publishing powerhouse Condé Nast have formalized a multi-year strategic collaboration aimed at advancing the global movement toward sustainable style. Central to this agreement, eBay has been designated the official Pre-Loved Partner for Condé Nast. This powerful union leverages the cultural authority of the media giant alongside eBay's extensive expertise in the resale market, creating a formidable force in the fashion industry.

The scope of this partnership spans critical international markets, specifically targeting the United States, the United Kingdom, and Germany. The initiative will prominently feature Condé Nast’s flagship publications, including Vogue, GQ, and Vanity Fair, while also integrating content across other influential media properties such as Wired, Architectural Digest, Teen Vogue, and Glamour.

This expanded relationship builds upon a foundation of already successful joint ventures. These include collaborations on high-profile events like the Met Gala, the various Vogue World showcases staged in Paris, Hollywood, and London, and the successful launch of the “Vogue Vintage Market.”

Demonstrating the creative synergy of the pairing, the eBay x Twiggy campaign, which debuted at Vogue World London in 2023, received high honors. It was recognized with a prestigious Cannes Lions award in the “Lux and Lifestyle” category, underscoring the proven potential of their combined efforts in marketing and content creation.

Executives from both organizations share a common goal: seamlessly integrating high-quality secondhand items into contemporary fashion narratives and styling decisions. The core strategy involves utilizing Condé Nast’s unparalleled influence to cultivate demand for authentic vintage pieces available through the eBay platform, thereby normalizing pre-owned consumption.

Alexis Hoops, eBay’s Global Vice President of Fashion, stated that this partnership is actively shaping the future trajectory of the industry's circular economy. She emphasized that the objective is to position pre-owned fashion not merely as an environmentally sound choice, but equally as a sophisticated and highly desirable expression of personal style designed to resonate with the next generation of consumers. Echoing this sentiment, Emily O'Hara, eBay’s Vice President of Global Brand Marketing, highlighted that eBay offers a distinct and unparalleled inventory, enabling shoppers to discover items imbued with rich history and provenance—a vision perfectly aligned with Condé Nast’s editorial philosophy regarding curated style.

By aligning itself with a leader in cultural influence, the marketplace—which boasts a 30-year operational history—is poised to significantly enhance its credibility. This collaboration reinforces eBay’s standing not just as a reliable vendor of goods, but crucially, as a trusted source for exclusive and unique fashion finds, solidifying its role in the evolving landscape of sustainable luxury.