The rare and luxury goods market is dynamic in 2025, with online platforms like StockX providing key analytics on emerging trends. StockX's latest outlook highlights significant growth in athletic footwear and collectibles, alongside notable performance in the accessories sector, largely driven by creative collaborations.
In athletic footwear, Asics continues its position as the fastest-growing brand on StockX for the second consecutive year, achieving a 71% year-over-year increase. The enduring popularity of models such as the Gel-1130 and Gel-NYC has cemented Asics' top position. Salomon has also made a strong comeback, securing third place with a 53% growth, driven by the appeal of its XT-6 and XT-Whisper models. This resurgence in performance-oriented footwear underscores a broader trend integrating technical running aesthetics into mainstream fashion.
The collectibles arena is currently dominated by Pop Mart, with its Labubu character setting new sales records and emerging as the most sought-after item on the platform. This success is amplified by the blind box sales model, which fosters a sense of surprise and collectibility, driving repeat engagement and a vibrant secondary market. Pop Mart's impressive profit surge and global expansion highlight the potent appeal of unique, character-driven collectibles.
Accessories are also experiencing substantial growth, particularly those featuring collaborations. New Era has seen a significant 274% increase, ranking third in this category, largely due to its partnership with artist Takashi Murakami. Louis Vuitton also experienced a 133% rise, placing fifth, also propelled by Murakami's distinctive artistic touch. These collaborations demonstrate a powerful synergy between established luxury brands and contemporary art, creating highly desirable and culturally relevant products.
A significant underlying trend shaping the market in 2025 is the increasing popularity of pre-owned items, especially among younger demographics. Millennials and Generation Z are increasingly turning to the resale market, driven by factors such as sustainability, a desire for unique items, and value consciousness. This shift indicates a broader evolution in consumer behavior, where the narrative and history behind a product hold as much weight as its novelty. StockX continues to be a vital source for understanding these evolving consumer preferences and the trajectory of the pre-owned goods sector, providing valuable data that guides brands and consumers alike in navigating the dynamic landscape of rare and luxury goods.