The Venice International Film Festival hosted the world premiere of Sofia Coppola's documentary "Marc by Sofia" on September 2, 2025. The film offers an intimate look at fashion designer Marc Jacobs' creative process during the 12 weeks leading up to his Spring 2024 runway show. Presented out of competition, the documentary highlights the over three-decade-long friendship and mutual artistic influence between Coppola and Jacobs.
Coppola, known for her distinctive filmmaking style, utilizes her signature handheld camera work to create a candid and immersive experience. "Marc by Sofia" blends personal moments, archival footage, and artistic references that have shaped Jacobs' career. Jacobs described the film as a "beautiful love letter" to his work and their friendship, noting Coppola's organic and unconventional approach and his own candor in discussing personal aspects of his life.
The premiere coincides with reports that LVMH, the luxury conglomerate owning the Marc Jacobs brand, is considering a sale valued at approximately one billion dollars. This potential divestment occurs as LVMH reportedly streamlines its portfolio amid broader economic headwinds, with Authentic Brands Group and WHP Global rumored to be among interested parties. The brand's market dynamics are influenced by its unique positioning, which balances avant-garde runway pieces with more accessible items like tote bags.
Coppola's directorial approach captures the essence of her subjects with a delicate yet insightful touch, delving into the creative process and the energy, stress, and excitement of preparing for a major fashion show. This intimate portrayal is expected to appeal to both fashion and cinema enthusiasts, offering a unique glimpse into the world of an influential fashion figure. "Marc by Sofia" is scheduled for a U.S. theatrical release on September 15, 2025.