Saint Laurent's 'Velvet Heat' campaign for the Fall 2025 pre-collection presents a cinematic portrayal of timeless elegance. Shot in Los Angeles by photographer Mert Alas, the campaign features supermodel Kate Moss, along with Chloë Sevigny and Frankie Rayder, under the creative direction of Anthony Vaccarello.
The campaign captures unscripted moments, highlighting the collection's blend of luxury and wearability. Key pieces include flowing silk skirts, structured leather blousons, and tailored outerwear, complemented by angular sunglasses. These designs reflect Saint Laurent's commitment to quality and enduring style.
In the accompanying short film, Moss recites a poem written by Alas, adding an artistic layer to the campaign. The film and imagery together evoke a sense of confidence, freedom, and the embrace of one's true self, aligning with Saint Laurent's legacy of celebrating strong, independent women.
The 'Velvet Heat' campaign is accessible on Saint Laurent's official website and social media platforms, inviting a global audience to experience the brand's vision of modern femininity.