K-pop sensation Rosé has officially launched her highly anticipated first full collection with PUMA, titled "PUMA x ROSÉ." Unveiled on August 28, 2025, this monochromatic line artfully blends athletic heritage with a distinctly feminine sensibility, reflecting Rosé's unique personal style and journey.
The collection features reimagined PUMA staples, including tracksuits with an oversized fit and relaxed track pants, offering a contemporary take on classic sportswear. Complementing the apparel are unique footwear options, such as the Speedcat Ballet, which draws inspiration from pointe shoes with its delicate, inspired laces, and the Speedcat OG Premium, distinguished by its bold, statement lacing. These designs, along with pieces like the Half-Zip Jacket, Full-Zip Hoodie, and a Mesh Top adorned with a distinctive "ROSIE" graphic, showcase a careful curation that merges Rosé's individual aesthetic with PUMA's iconic designs.
Rosé, who became a global ambassador and collaborator for PUMA in 2024, expressed that this collection is deeply personal, aiming to empower individuals to embrace their authentic selves. "I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self," she shared. This sentiment is echoed in the campaign's visuals, which feature ethereal, dreamlike imagery set against pastoral backdrops, capturing a nostalgic and unfiltered mood that mirrors Rosé's intention for honest expression and everyday confidence.
This collaboration extends beyond mere fashion; it represents a creative dialogue between the artist and the brand. The collection's monochromatic palette, punctuated by subtle hints of pink, underscores Rosé's refined taste and timeless appeal. The inclusion of accessories like the X-Small Duffle and Micro Grip adds playful yet functional elements, further personalizing the range. The PUMA x ROSÉ collection is available globally through PUMA's official website, flagship stores, and select retailers, inviting everyone to explore their own style and embrace their unique rhythm.