The Swiss watchmaking house TAG Heuer and the global leader in athletic innovation, New Balance, have officially launched their highly anticipated joint venture, timed perfectly for the release of a new collection on October 8, 2025. This powerful alliance is built upon a mutual dedication to peak performance, merging the rich legacy of horological artistry with cutting-edge developments in athletic gear. The resulting products are designed to equip athletes with the necessary tools to shatter existing records and achieve new personal bests.
The centerpiece of this exclusive collection is the limited-edition TAG Heuer Connected Calibre E5 40MM x New Balance Edition smartwatch. Engineered for durability and lightness, the model features a 40MM case crafted from sandblasted Grade 2 Titanium, finished with a sleek black DLC coating. Operating on the proprietary TAG Heuer OS operating system, the device offers an exceptionally intuitive user experience tailored for high-intensity activities and seamless navigation.
The timepiece is equipped with sophisticated health monitoring capabilities, including highly accurate dual-band GPS tracking and significantly extended battery life, allowing users to meticulously track performance metrics and recovery data over long periods. To facilitate structured training, the watch incorporates six exclusive running programs developed by New Balance, specifically tailored to cover distances ranging from 10 kilometers up to a full marathon, providing targeted coaching directly on the wrist.
Visually, both the watch and the footwear share a unified aesthetic palette, drawing inspiration from the deep English Purple hue accented by vibrant green touches, symbolizing kinetic energy and motion. The watch strap itself is a feat of engineering, utilizing the patented Cushion Comfort System. This design ingeniously combines a flexible rubber base with high-tech textile material borrowed directly from the interior lining of the running shoes, guaranteeing superior comfort even during prolonged strenuous activity. Further cementing this partnership, the New Balance logo is elegantly engraved on the sapphire crystal case back of the watch.
Complementing the smartwatch are the New Balance FuelCell SuperComp Elite v5 running shoes, specifically engineered for competitive racing. This ultra-lightweight iteration is sleeker and lighter than its predecessors. It incorporates a full-length carbon fiber plate, tuned for a stiffer energy return, alongside a highly reactive PEBA foam midsole. New Balance engineers refined the shoe's geometry by increasing the heel-to-toe drop from 4 mm to 8 mm, promoting a smoother foot transition. Furthermore, the platform was narrowed to reduce overall weight and enhance agility. The upper section of the shoe utilizes a single-layer mesh construction, ensuring excellent ventilation and a secure fit for the athlete.
While the watch and the shoes are sold separately, their joint presentation underscores the belief that true athletic progress is achieved at the intersection of disciplines—where the meticulous precision of Swiss craftsmanship meets the relentless drive of athletes pushing their personal boundaries. The special edition TAG Heuer Connected watch carries a price tag of 1950 Swiss francs, which is approximately equivalent to 2447 US dollars. The FuelCell SuperComp Elite v5 running shoes are available for 280 US dollars.