Global music icon Post Malone is the new face of SKIMS' latest menswear collection, a campaign that introduces the brand's Fall 2025 offerings. The collection, shot against the backdrop of a Utah ranch, emphasizes comfort, durability, and a rugged aesthetic.
Central to the collection is SKIMS' new Heavyweight Fleece fabrication, designed for warmth and a premium feel. Limited-edition pieces featuring the Realtree camouflage print are also included, aligning with Malone's personal style. The collection features essentials such as joggers, zip-up hoodies, and basic t-shirts, all crafted to SKIMS' standard of comfortable yet stylish everyday wear.
Malone expressed his enthusiasm for the collaboration, citing his preference for comfort and the appeal of the camouflage designs. He recalled a personal anecdote about a SKIMS comforter robe that became a favorite for warmth during cold nights in Utah, which influenced his decision to participate. "I'm all about comfort and feeling good in what I wear," Malone stated. "These pieces are fun, the camo especially stands out to me. I've always been into camo."
Kim Kardashian, founder and Chief Creative Officer of SKIMS, described the partnership as a natural fit, believing Post Malone embodies the "SKIMS Man" with his unique energy and style. "Post Malone truly embodies the spirit of the SKIMS Man with his effortless energy and style, which really shine through in this campaign," Kardashian commented. "This launch is a big moment for us, not only because we're expanding our menswear line, but also because we're introducing our new heavyweight fleece, which takes comfort and quality to the next level."
The SKIMS menswear line, which first launched in October 2023, continues its strategic growth into new market segments. This expansion aligns with fashion industry trends favoring comfort-driven apparel and streetwear aesthetics. Celebrity endorsements, like this collaboration with Post Malone, remain a potent marketing strategy, leveraging star influence to boost brand visibility and consumer connection. Malone's distinctive style and broad appeal bridge high fashion and mainstream culture, offering a fresh perspective on modern menswear that champions self-expression and ease.
The SKIMS Fall 2025 menswear collection, featuring Post Malone, is scheduled for release on August 21, 2025, across SKIMS' digital platforms and retail locations.