The Victoria's Secret fashion show made its much-anticipated return to the global stage in New York on October 15, 2025. This high-profile spectacle was the second major presentation since the brand underwent a significant corporate overhaul and subsequent relaunch in 2024. After a six-year hiatus from its globally broadcast, traditional format, the event firmly continued the brand's new mandate emphasizing broad representation and inclusivity. The 2025 show served as a powerful visual testament to Victoria's Secret's deep internal transformation, signaling a definitive shift where the brand’s old, restrictive aesthetic canons are being consciously replaced by a more expansive and modern vision of beauty, self-expression, and female empowerment.
The runway presentation offered a vibrant, curated mosaic of talent, expertly merging established supermodels with the industry's newest stars. Among the seasoned veterans who graced the catwalk were iconic figures such as Alessandra Ambrosio, Adriana Lima, and Candice Swanepoel. They walked alongside emerging, diverse talent, including Alex Consani and Anok Yai. This meticulously balanced roster underscored Victoria's Secret's strategic dedication to aligning with the current cultural zeitgeist, consciously valuing multifaceted representation above the previously enforced uniform standards. This progressive approach was not entirely new; it was clearly foreshadowed in 2024 when the brand initiated efforts to actively feature models with different body types, notably Ashley Graham and Paloma Elsesser. The 2025 show built upon that foundation, showcasing an even more expansive and inclusive approach to casting.
The show’s dynamic energy was significantly boosted by a series of high-octane musical performances. The impressive lineup featured international recording artists such as Karol G, Madison Beer, and legendary rapper Missy Elliott, alongside the highly popular South Korean group TWICE. Their presence highlighted the brand's ambition for truly global reach and its commitment to integrating relevant, contemporary cultural currents into the overall production. Adding considerable social weight, the front row was packed with A-list celebrity guests, including fashion icon Sarah Jessica Parker and actress Jodie Turner-Smith. Perhaps most notably, the 2025 event marked a groundbreaking moment: the inclusion of professional female athletes on the runway. WNBA star Angel Reese made a memorable appearance, delivering a powerful statement about the multidimensionality of female success and achievement in modern society.
Held at the industrial yet stylish Brooklyn Navy Yard, the event represented the culmination of extensive efforts over several years dedicated to overhauling the brand's controversial image. The 2025 presentation serves as a critical reference point in the ongoing evolution of Victoria's Secret as it navigates the rapidly shifting landscape of the global fashion industry. The show successfully managed to synthesize recognizable, beloved elements of the brand's legacy with a genuinely progressive outlook on casting and creative presentation. The display demonstrated a sincere commitment to authenticity, a stark contrast to previous eras when the brand often faced sharp criticism regarding its narrow focus on a single physical ideal and its perceived insincere attempts to engage with social issues. By embracing this renewed focus on genuine diversity and empowerment, Victoria's Secret is strategically positioning itself to potentially reclaim its status as a dominant leader in the intimate apparel market.