Global music sensation Nick Jonas has partnered with Fossil, the renowned watch and accessories brand, to launch the limited-edition "Machine Luxe" collection. This collaboration, defining the 2025-2026 season, features seven distinct watches and two watch rings, merging Jonas's personal flair with Fossil's enduring design ethos.
The "Machine Luxe" collection revitalizes Fossil's popular Machine series with reimagined timepieces that resonate with both heritage and contemporary appeal. Highlights include Sunray Dial watches in Blue Vignette and Gold-Toned finishes, featuring finely etched lines radiating from the dial's center. The Automatic models boast skeletonized dials, offering a glimpse into their premium Japanese automatic movements and meticulously hand-assembled parts. For those drawn to natural elements, the Stone Dial watches showcase unique designs crafted from genuine Malachite and Aventurine, complemented by matching bracelets.
This collaboration is deeply personal for Jonas, who cites Fossil as his very first watch purchase, a sentiment central to the collection's theme of nostalgia and connection. The accompanying global campaign, directed by Anthony Mandler and styled by Sydney Lopez, was captured in Jonas's hometown of New Jersey. The visuals evoke reminiscence, with Jonas revisiting cherished childhood spots like local diners and bowling alleys, creating a narrative that bridges his personal history with the Fossil brand.
Melissa Lowenkron, Fossil's Chief Brand Officer, emphasized Jonas's authentic connection to the brand, stating, "Nick Jonas has a genuine love for watches and an authentic connection with FOSSIL brand, it having been his first watch. There's a sense of nostalgia and personal style he brings to the design—rooted in his own journey—that we know will resonate with fans and collectors alike." Jonas echoed this sentiment, expressing his excitement about sharing his passion for watches and this collection.
The collection is available starting August 20, 2025, with a wider global release in September 2025. Celebrity collaborations significantly influence the watch industry, often imbuing brands with aspirational qualities and driving consumer interest. The "Machine Luxe" collection, with its blend of personal narrative and distinctive design, is poised to capture the attention of both dedicated Fossil enthusiasts and a new generation of watch collectors.