British model and fashion icon Mia Regan has launched her collaboration with H&M for the Summer 2025 collection. The collection, previewed at Glastonbury, reflects Regan's personal style and global influences.
Inspired by festivals, hiking, and beach days, the collection emphasizes versatility and comfort. Regan incorporated personal memories through collaging old film photographs into mood boards, which influenced the designs.
The collaboration involved a hands-on approach, with Regan working closely with the H&M team. She spent time at H&M's headquarters in Stockholm, ensuring meticulous attention to detail in every aspect of the collection.
The collection includes slip dresses, knitted separates, cargo trousers, shorts, skirts, and swimwear. Vintage fashion elements, such as abstract prints and textures, are integrated into the designs.
Regan envisions the pieces being styled in versatile ways, from casual outings to dinner events. The campaign features musicians Tyla, FKA twigs, and Caroline Polachek, highlighting contemporary femininity.
The H&M Summer 2025 collection, including Mia Regan's collaboration, is available in stores and online. The collection offers a blend of personal style and global inspiration, with a focus on timeless pieces.