Meta Platforms Inc. is partnering with Prada to develop a new line of AI-enabled smart glasses. This collaboration marks Meta's first major foray into luxury eyewear, aiming to merge advanced technology with high fashion.
The partnership builds upon Meta's existing success with smart glasses, particularly the Ray-Ban Meta series. These glasses, launched in 2023, integrate voice-activated AI and built-in cameras, appealing to a broad consumer base.
Meta plans to release high-end smart glasses with built-in displays in 2025, enhancing augmented reality (AR) capabilities. The Prada collaboration is expected to elevate Meta's presence in the luxury eyewear market, attracting a more style-conscious audience.
The integration of generative AI is increasing competition in the smart glasses sector. A Prada-branded device could provide Meta with a competitive advantage in both the luxury and technology sectors.