Levi Strauss & Co. is leveraging AI and Google Cloud to enhance customer experiences. The company focuses on creating personalized, data-driven interactions that cater to individual preferences and behaviors.
By utilizing data on denim textures and global sales trends, Levi's informs key business decisions. This strategy optimizes pricing, refines product recommendations, and enhances customer engagement. Machine learning models analyze sales data and consumer trends to personalize experiences and improve design, marketing, and merchandising decisions.
Levi's has established a modern data foundation using Google Cloud, integrating information across the organization for real-time insights. Generative AI tools accelerate content creation, ensuring brand consistency. AI applications also inform design and merchandising, helping Levi's anticipate trends and tailor marketing choices. The company views AI as a tool to empower teams, allowing designers to focus on innovation and creativity.