The members of the South Korean supergroup BTS have once again cemented their colossal status within the global fashion industry. Their participation in the Spring-Summer 2026 Fashion Weeks, which took place across New York, Milan, and Paris during September and October, generated a staggering $39.26 million in collective Earned Media Value (EMV). This figure is equivalent to approximately 56 billion Korean won, underscoring the immense commercial power wielded by the septet.
In the fashion world, EMV serves as a critical metric, precisely measuring influence through social media reach and engagement. This remarkable achievement demonstrates unequivocally that the group’s impact extends far beyond the realm of musical charts. Five members attended the events, each acting as a global ambassador for various luxury houses. According to data compiled by the analytical platform Lefty, their combined presence transformed the season into a landmark event for the high-fashion circuit.
The individual accomplishments of the members were particularly impressive, showcasing their ability to drive significant brand visibility. Starting in New York, Jungkook attended the Calvin Klein show on September 12. Despite not publishing a single post on his personal accounts, he delivered $7.44 million in media value for the brand, accounting for 30% of Calvin Klein’s total value generated during the event.
The focus then shifted to Paris, where V, also known as Kim Taehyung, stole the spotlight. Representing Celine, V generated an astonishing $13.1 million in EMV. He achieved this immense valuation with just two social media posts during the show on October 5, securing the top spot among all musicians present at Paris Fashion Week.
Also making waves in the French capital was Jimin. His involvement helped propel Dior to the leading position in overall engagement and visibility throughout Paris Fashion Week. Jimin himself was recognized as a major force, ranking 10th among the city’s most influential figures during the event.
Influence was equally palpable during Milan Fashion Week. Jin, who attended the Gucci show on September 24, was identified by the analytical platform Onclusive as the most mentioned individual across social media channels for the entire Milan season. He was responsible for generating 37.5% of all mentions related to the event.
Meanwhile, RM represented Bottega Veneta on September 27. His single post related to the event yielded $3.11 million in EMV, boasting an impressive engagement rate of 6.4%. The collective impact of the two members in Italy was undeniable: Jin and RM secured the 2nd and 6th positions, respectively, in the Milan Fashion Week’s ‘Top Influencers’ ranking.
These results are not an isolated phenomenon but rather a continuation of their consistent high performance. Earlier in January, J-Hope demonstrated his powerful presence at the Louis Vuitton Men’s Fall-Winter 2025 collection show. He generated $6.68 million in media value, subsequently earning the number one ranking among the ‘Top Influencers’ for that specific event.
Such sustained achievements clearly illustrate that the collective power of BTS members is actively transforming entire industries. They are effectively redirecting attention and resources on a global scale, solidifying their status as unparalleled cultural and commercial titans.