Vogue US is entering a new era with the appointment of Chloe Malle as its new Head of Editorial Content. Malle, a long-standing member of the Vogue team since 2011, assumes this significant role, succeeding Anna Wintour, who will continue as Vogue's Global Editorial Director and Condé Nast's Chief Content Officer.
Malle's extensive tenure at Vogue includes her previous role as editor of Vogue.com, where she was instrumental in significantly boosting the platform's engagement and digital presence. Under her leadership, direct traffic to Vogue.com doubled, and the site experienced double-digit growth across key metrics such as unique views and time spent on the site. Her proficiency in the digital realm, combined with her co-hosting of "The Run-Through with Vogue" podcast, highlights her adaptability in the evolving media landscape.
Anna Wintour, who has guided American Vogue for nearly four decades, expressed her confidence in Malle's capabilities. Wintour described Malle as a "voracious, engaged journalist with an intuition for women's changing interests" and possessing an "exceptional eye" for imagery. Malle's background also includes contributions to prominent publications like The New York Times, The Wall Street Journal, and Architectural Digest, underscoring her diverse journalistic experience.
This transition represents a strategic move by Condé Nast to adapt to the rapidly changing fashion and media industries. Malle's appointment is viewed as a blend of honoring Vogue's rich heritage while embracing its future, positioning the publication at the forefront of new trends and digital innovation. Her previous work, including the successful "Dogue" franchise and the expansion of Vogue Weddings, demonstrates her ability to create engaging content that resonates with contemporary audiences.
As Malle takes the helm, Vogue is poised to continue its legacy as a leading voice in fashion and culture. Wintour's ongoing global oversight will ensure a seamless continuation of the brand's influential presence.