Amy Powney, formerly the creative director of Mother of Pearl, launched her sustainable fashion brand, Akyn, in May 2025. Powney, known for her dedication to ethical practices, gained recognition through the documentary "Fashion Reimagined," which chronicled her efforts to create a fully sustainable collection.
Akyn's inaugural collection emphasizes elegance and sustainable design, focusing on community and craftsmanship. The brand aims to shift the conversation from complex sustainability metrics to the core values of creativity, craftsmanship, and quality. The collection features tailored pieces, T-shirts with unique detailing, dresses, and Aran knits with woven messages.
Powney envisions Akyn as an "affordable luxury" brand, prioritizing natural, organic fibers and transparent supply chains. She believes in the potential for high street brands to adopt sustainable practices and for luxury brands to prioritize environmental responsibility. With Akyn, Powney seeks to reconnect with her passion for design and promote the value of well-made, sustainable clothing.