Bellroy Embraces Sustainable Materials with Modern Meadow Partnership

Bellroy, the Australian carry brand, is partnering with Modern Meadow to introduce a new line of sustainable accessories. The collaboration will utilize Modern Meadow's INNOVERA biomaterial in Bellroy's upcoming products.

INNOVERA: A Sustainable Alternative

INNOVERA is crafted from plant-based proteins, biopolymers, and post-consumer waste, mimicking the look and feel of leather. Boasting over 80% renewable carbon content, it offers an animal-free alternative suitable for standard manufacturing processes. This innovative material is lightweight and available in various colors and finishes.

Bellroy's commitment to sustainability is evident through its use of recycled materials, including plastic bottles and discarded fishing nets. As a certified B Corp, Bellroy actively addresses social and environmental challenges. The company's mission prioritizes people, animals, and the planet.

The first Bellroy products made with INNOVERA are scheduled to launch in the second half of 2025. This partnership underscores a shared dedication to responsible business practices and material innovation.