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Prada Group Reports Double-Digit Growth in 2024, Fueled by Miu Miu's Record-Breaking Performance and Strategic Brand Investments

15:58, 04 March

The Prada Group has announced a robust financial performance for 2024, marked by double-digit growth for the fourth consecutive year. Revenues surged by 17% to reach €5.4 billion, with retail sales climbing 18% to €4.8 billion. Miu Miu experienced a record year, with retail sales increasing by 93%. Prada also demonstrated solid growth, with retail sales up 4%. The Group's EBIT margin reached 23.6%, totaling €1.3 billion, and net profit amounted to €839 million, a 25% increase year-over-year. The company's strong financial position is underscored by a net positive financial standing of €600 million. Growth was observed across all geographic regions, with Japan leading at 46%. The company continues to invest in sustainability initiatives, focusing on reducing greenhouse gas emissions and assessing the impact of raw material sourcing on biodiversity. The Group also reported progress in gender equality, with 46% female representation in top and senior management positions. A new global parental policy has been implemented to promote work-life balance.

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