Artificial intelligence (AI) has become a transformative force in the global art world, moving beyond analytical roles to serve as a crucial tool for creative expression. As of August 2025, AI's integration continues to reshape artistic practices, offering both significant opportunities and challenges. Generative AI platforms like DALL-E and Midjourney are enabling artists to create intricate works from text prompts, blurring the lines between human and machine creativity. This was evident at the 2025 Reply AI Film Festival, which showcased films where AI played a key role in scriptwriting and animation, highlighting its potential as a creative augmentor. The festival's theme, "Generation of Emotions," emphasized AI's capacity to evoke feelings through cinematic storytelling, celebrating the synergy between human creativity and technology.
Co-creative AI tools are also enhancing artistic workflows, with companies like Adobe integrating AI features into their creative suites to assist artists with tasks such as color selection and composition. Artist Dahlia Dreszer views AI as a powerful creative enhancer, comparing its use to traditional mediums. Her exhibition "Bringing the Outside In" featured an AI-generated clone of herself to guide visitors, showcasing a novel approach to audience engagement. AI's presence in exhibitions is growing, with London's 'Inanimate' exhibition in July 2025 exploring the relationship between AI and art through data. The upcoming late 2025 opening of Dataland in Los Angeles, the world's first museum dedicated to AI-generated art founded by artist Refik Anadol, signifies institutional recognition of AI's impact. However, discussions persist regarding authorship, originality, and ethical implications. The art market is adapting, with AI-generated art projected to account for 5% of the contemporary art market by 2025, and the global AI image generation market expected to reach $1.3 billion by the same year. Despite this growth, collector apprehension about the authenticity and value of AI-generated works underscores the ongoing need for transparency and ethical guidelines.