Seventeen is dominating the K-pop scene in 2025, achieving unprecedented success with their latest album and concert revenues. Their fifth full-length album, "Happy Burstday," has set a new record for first-week sales this year, selling 2,521,208 copies between May 26 and June 1, according to Hanteo Chart data.
The album has also topped major charts, including iTunes, Oricon, and QQ Music, showcasing its global appeal. Billboard's midyear report indicates Seventeen grossed $120.9 million in ticket sales between October 2024 and March 2025, leading all Korean acts. This success underscores their growing influence in the global music market.
Seventeen celebrated their 10th anniversary in May 2025 with a three-day event in Seoul, drawing nearly 100,000 fans. The celebration included exhibitions, live performances, and interactive fan experiences, solidifying their bond with their dedicated fanbase, CARATs. The group also became the first K-pop act to perform on the Han River at the 'BURST Stage @Jamsu Bridge'.