Colombian music superstar Karol G is set to headline the halftime show for the NFL's first-ever live broadcast in Brazil. The landmark event will take place on September 5, 2025, at Arena Corinthians Stadium in São Paulo.
This game marks a significant moment as it will be the first time the NFL is streamed live and for free on YouTube, offering global accessibility. The Week 1 matchup will feature the AFC champion Kansas City Chiefs against the Los Angeles Chargers. Pre-game festivities are scheduled to begin at 4 p.m. PT / 7 p.m. ET, with the game broadcast commencing at 8 p.m. BRT in Brazil.
Karol G expressed her excitement for the event, stating, "This year has been truly rewarding, and the timing of this opportunity — to be part of such an important moment like YouTube's first-ever NFL live broadcast — is perfect." She added, "I'm excited to bring that same energy and pride to this global stage and honored to continue elevating Latin culture on such a monumental platform." The broadcast will also feature popular YouTube creators, with additional talent to be announced. Brazilian star Ana Castela will perform the national anthem, celebrating local culture.
This collaboration signifies a powerful fusion of sports and entertainment, leveraging YouTube's expansive reach to connect with a global audience. The NFL's decision to partner with YouTube for a live game broadcast underscores the evolving landscape of sports consumption, making the game more accessible than ever. The choice of São Paulo further highlights the NFL's commitment to growing the sport internationally, tapping into the passionate Brazilian fanbase. Karol G, with over 30 billion views on her YouTube channel, is expected to deliver a spectacular halftime performance that resonates with diverse audiences, amplifying the cultural significance of the event.