Bloomberg senior ETF analyst Eric Balchunas suggests that Meta could be the first major U.S. corporation to integrate Bitcoin (BTC) into its balance sheet. In a May 28 post on X, Balchunas argued that such a move by a "Big Boy" company would validate corporate treasury adoption of the asset. He added that it "feels inevitable" that a major public company will add Bitcoin in the current cycle.
Balchunas noted that an entry by Meta or Microsoft could outweigh the signaling effect of smaller firms, as institutional investors closely monitor these companies' treasury policies. He compared the potential impact to Tom Hanks' COVID-19 diagnosis, which made the disease "feel real" for many people. Strive CEO Matt Cole called on Meta CEO Mark Zuckerberg to adopt a Bitcoin treasury strategy during the 2025 Bitcoin Conference, arguing that dollar cash and short-term Treasuries lose purchasing power.
Meta is also reportedly in early talks about using stablecoins for cross-border creator payouts on Instagram. These discussions signal a renewed interest in on-chain payment rails, following Meta's abandonment of the Diem stablecoin project in 2022.