Tron Inc., formerly known as SRM Entertainment, has officially changed its Nasdaq ticker symbol from "SRM" to "TRON," effective July 17, 2025. This rebranding aligns with the company's strategic transformation towards blockchain integration and digital asset management. The CUSIP number remains unchanged, ensuring continuity for investors.
CEO Rich Miller emphasized that the ticker change reinforces the company's brand identity and positions it as a key player in the rapidly evolving blockchain and digital asset economy. This move reflects Tron Inc.'s commitment to aligning more closely with the Tron blockchain ecosystem, following the launch of its Tron-focused treasury strategy.
In a significant milestone, Tron Inc. rang the Nasdaq opening bell on July 24, 2025, marking its debut as a publicly traded entity focused on blockchain and digital asset innovation. The ceremony was led by Justin Sun, founder of the TRON Blockchain and Global Advisor to Tron Inc., highlighting the company's dedication to integrating blockchain technology with traditional markets.
Tron Inc. holds the largest public treasury of TRON (TRX) tokens, leveraging blockchain for operational transparency and cross-border payment solutions. The company's strategic pivot aims to bridge traditional finance with decentralized systems while maintaining its core business of supplying custom merchandise to global entertainment brands.
As of July 29, 2025, TRON (TRX) is trading at $0.327251 USD, with a market capitalization of approximately $29.8 billion, surpassing Cardano (ADA) in market cap. This reflects growing institutional interest and validates Tron Inc.'s strategic direction in the blockchain and digital asset sector.
Tron Inc.'s integration of blockchain technology into its operations signifies a broader industry trend of merging traditional business models with decentralized finance, positioning the company at the forefront of this evolving landscape.