Cryptocurrency firms are increasingly venturing into traditional finance (TradFi), launching investment offerings that bridge the gap between crypto and traditional markets. Bitget CEO Gracey Chen noted a "growing synergy" between the two sectors, highlighting the attractiveness of products that offer flexibility to investors. This trend reflects a move towards integration rather than isolation in a volatile market.
Kraken recently launched access to 11,000 US-listed stocks and ETFs, marking its entry into TradFi. Coinbase CEO Brian Armstrong has also expressed a vision to modernize the global financial system by integrating more of the world's GDP onto crypto rails. A Coinbase spokesperson emphasized the symbiotic relationship between digital and traditional assets.
Omri Hanover from Gems Trade pointed out that blockchain technology brings speed and transparency, while TradFi offers trust, scale, and compliance. This convergence creates new opportunities for both retail and institutional investors seeking exposure to digital assets. Traditional platforms like eToro and Robinhood have also introduced cryptocurrency offerings.