OpenAI launched new shopping features in ChatGPT on April 28, 2025, enabling users to find, compare, and buy products directly through the chatbot. This update aims to simplify the shopping experience by providing improved product results, visual details, pricing, and reviews.
Initially, the feature supports categories like fashion, beauty, home goods, and electronics. Users can access direct links to purchase products, and OpenAI emphasizes that these results are independent and not advertisements. The shopping experience is available to all users, including those with Plus, Pro, and free accounts, as well as logged-out users.
This move intensifies the competition between OpenAI and Google in the search and AI space. OpenAI reports over 1 billion web searches via ChatGPT in the past week, highlighting the growing popularity of its search capabilities. The new shopping feature is part of a broader effort to offer a more personalized and conversational shopping experience, differentiating itself from Google's algorithm-based approach.