Tesla's March 2025 Sales Decline: Germany Down 42.5%, UK Edges Lower Amidst Overall EV Growth

Tesla experienced a notable decline in sales in key European markets during March 2025. In Germany, sales plummeted by 42.5% to 2,229 cars, while in the UK, sales saw a marginal decrease of 0.6% to 7,220 vehicles compared to March 2024. This downturn occurred despite overall electric vehicle (EV) sales increasing in both countries. In Germany, Tesla's sales from January to March 2025 dropped by 62.2% to 4,935 units, even as total EV registrations rose by 35.3%. Similarly, in the UK, while Tesla's quarterly sales increased by 3.5% to 12,628, its EV market share decreased by over 4 percentage points to 10.7%. The UK's EV market experienced a record month, with approximately 68,000 battery electric vehicles (BEVs) registered, marking a 38% year-on-year increase. German Economy Minister Robert Habeck commented on the situation, suggesting that Tesla's brand perception has suffered, potentially creating opportunities for German automakers. Some reports attribute Tesla's struggles to factors such as retooling for the refreshed Model Y, increased competition, and consumer reactions to CEO Elon Musk's political stances. Despite the challenges, the overall outlook for EVs in the UK remains positive, with increasing affordability and a wider range of models expected to drive further growth.