YouTube announced that its podcast content has surpassed 1 billion monthly active listeners. This growth is attributed to integrating podcast content into YouTube Music in 2023, attracting more users through YouTube's platform. The integration has driven usage and diversified YouTube's content, creating opportunities for increased advertising and subscription revenue for Google. More creators are uploading video podcasts to YouTube, allowing users to listen or watch on various devices. Last year, users spent over 4 billion hours watching podcasts on TVs. Google also plans to increase ad revenue sharing for podcast content.
YouTube's Podcast Content Reaches Over 1 Billion Monthly Active Listeners.
Edited by: Olga Sukhina
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