Ferrari Launches Blockchain Auction for Triumphant 499P Race Car, Creating Exclusive Digital Ownership Ecosystem

The Italian automotive giant, Ferrari, has unveiled a groundbreaking initiative in the realm of high-end collectibles: the sale of a highly exclusive series of its victorious 499P race car, utilizing cutting-edge blockchain technology. This announcement follows the 499P's remarkable achievement of securing its third consecutive triumph at the prestigious 24 Hours of Le Mans in 2025. This move transcends a mere transaction, establishing a novel paradigm for engaging with the marque's most devoted aficionados and seamlessly integrating asset ownership into a sophisticated digital ecosystem.

This highly exclusive realization of the vehicle is being executed in partnership with the fintech firm Conio, spearheaded by CEO Cristian Miccoli. The commencement of the auction is strategically slated to occur just before the start of the 2027 World Endurance Championship (WEC) season. This landmark event represents the inaugural application of blockchain technology within Ferrari’s client engagement program, turning a new page in the brand’s storied history. Participation in the bidding process will be rigorously controlled, requiring a specialized digital token. This token can only be secured through a verified digital wallet within the dedicated "MyFerrari" application, ensuring access is limited to a select, pre-vetted clientele.

Interest in this offering has been significantly amplified by the 499P’s stunning performance at the 2025 24 Hours of Le Mans. Piloting the private AF Corse entry, the crew comprising Robert Kubica, Ye Yifei, and Phil Hanson clinched the victory. This win was particularly resonant, marking the third consecutive triumph for the 499P model, echoing the historic success the brand first achieved way back in 1965. The global impact of Ferrari’s achievement was underscored by the personal milestones of the drivers: Ye Yifei became the first Le Mans winner hailing from China, while Robert Kubica achieved the same distinction for Poland.

Ferrari’s partner, Conio, is currently navigating the licensing process under the new European MiCA (Markets in Crypto-Assets) regulation, demonstrating the project’s commitment to adhering to all necessary compliance standards. Davide Rallo, Conio’s Chief Fintech Strategist, highlighted the immense potential for growth inherent in the tokenization of luxury assets. According to Enrico Galliera, Ferrari’s Commercial Director, this innovative approach is designed to "strengthen the sense of belonging" among the most loyal customers, thereby cultivating an elite circle united by a shared passion for racing heritage and technological innovation. Token holders will not only gain entry to these exclusive auctions but will also possess the unique ability to trade these digital assets among themselves, fostering a dynamic, albeit tightly controlled, ecosystem.