Spain is significantly enhancing its nature tourism offerings through the ambitious "Turismo Activo 2.0" project, spearheaded by Outdoor Global Corp. This initiative aims to modernize and unify the nation's active tourism sector, which has historically faced fragmentation and a lack of digital integration. Funded by the European Next Generation EU funds, the program strategically employs digitalization to bolster territorial cohesion, sustainability, and the overall competitiveness of Spanish tourism. Active tourism is a vital economic engine, particularly for rural and mountainous regions, providing crucial support to communities contending with depopulation.
Turismo Activo 2.0 directly addresses the hurdles encountered by small businesses within this sector by equipping them with advanced digital tools for enhanced management, safety protocols, and sustainable practices. Key components of this project include the relaunch of the Roc Roi platform as a comprehensive sector-wide marketplace, the development of the Outdoor360Hub digital ecosystem, and the establishment of the OutdoorGlobalExcellence quality seal. These advancements are designed to instill greater confidence and transparency for travelers, while simplifying access to authentic experiences. The Outdoor360Hub offers businesses a robust management system, streamlining operations and providing real-time data essential for informed decision-making. Concurrently, the OutdoorGlobalExcellence seal serves as a consumer assurance of high standards in quality, sustainability, innovation, and safety.
Lluís Rabaneda, CEO of Outdoor Global Corp, highlights the project's core objective: to unite disparate businesses into a cohesive, digitally empowered, and sustainable sector. With three decades of experience, Rabaneda identified the critical need for unification and digitalization to thrive in the competitive global landscape. Turismo Activo 2.0 represents this essential qualitative leap forward. The initiative is expected to directly benefit thousands of businesses, positioning Spain as a European leader in outdoor tourism by focusing on digitalization, territorial cohesion, sustainability, and internationalization. This endeavor harmoniously blends tradition with modernity, nature with technology, and small enterprises with global markets, aiming to cultivate a more sustainable, inclusive, and competitive tourism industry that generates significant economic, social, and environmental value.
This strategic push into digital transformation for nature tourism aligns with Spain's broader national objectives. The country has allocated significant European funds, totaling €1.858 billion across several years, specifically for modernizing its tourism sector with a strong emphasis on sustainability and digitalization. This investment aims to create more competitive and higher-quality tourism experiences. Furthermore, Spain's commitment to smart tourism is evident in initiatives like the development of a Tourism Intelligence System (SIT) and modular platforms designed for seamless interaction between tourism agents and visitors, fostering innovation and improving destination governance. The project also benefits from the broader framework of the Next Generation EU funds, which are instrumental in driving digital transformation and ecological transition across various sectors in Spain, with a significant portion directed towards SMEs.