The captivating Pacu Jalur Festival 2025 has officially commenced in Tepian Narosa, Teluk Kuantan, Riau Province, running from August 20th to August 24th. This significant cultural event, part of the national Karisma Event Nusantara (KEN) 2025 program, was inaugurated with the presence of key figures including the Minister of Tourism and Creative Economy, Widiyanti Putri Wardhana; Minister of Culture, Fadli Zon; Governor of Riau, Abdul Wahid; and the Regent of Kuansing, Suhardiman Amby.
The festival's inclusion in the KEN program highlights its importance in showcasing Indonesia's rich cultural heritage. At its core is the centuries-old tradition of Pacu Jalur, a thrilling longboat race where intricately carved 'jalur' boats are propelled by teams of 50-60 oarsmen. This year's event is anticipated to draw thousands of visitors, with extensive preparations made to ensure a comfortable experience for all attendees at the Tepian Narosa venue.
The festival offers a comprehensive cultural immersion, featuring traditional arts, captivating performances, modern entertainment, and UMKM expos, alongside traditional food stalls and engaging photo exhibitions. A unique modern element gaining global attention and social media buzz is the "aura farming" phenomenon, popularized by young dancer Rayyan Arkan Dikha. His energetic performances at the front of the racing boats have become a viral sensation, attracting international recognition.
Pacu Jalur's origins trace back to the 17th century, initially serving as a primary means of river transportation in the Kuantan Singingi region. Over time, these ornate boats became the centerpiece of Kuansing's largest annual festival. Recognized as an Intangible Cultural Heritage by Indonesia's Ministry of Education and Culture in 2014, Pacu Jalur is a profound expression of community, history, and cultural pride, blending sport, dance, ritual, and music.
The Riau Province has four events selected for the KEN 2025 program, with Pacu Jalur being a prominent inclusion, continuing its strategic placement since 2022. The Ministry of Tourism has actively promoted the festival through KEN channels, leveraging social media to amplify the viral "aura farming" trend. The festival's enduring appeal lies in its ability to connect past and present, demonstrating the resilience and adaptability of cultural traditions.