Mendoza's beloved Peatonal del Vino is set to make a comeback in 2025, offering an enhanced celebration of the region's wine culture, culinary arts, and performing arts. The event, which has been on hiatus for six years since its last occurrence in 2019, will take place over two evenings: November 15th and 16th. The Casa de Gobierno esplanade and Civic Park will serve as the venues for this celebration of viticulture and culture.
Organizers anticipate a significant turnout, with projections of up to 5,000 daily tastings, further solidifying Mendoza's status as a premier global wine destination. The Peatonal del Vino has historically drawn large crowds, with the 2019 edition attracting over 100,000 attendees. The 2025 event is strategically timed to precede the year-end holidays, providing an early taste of the region's harvest bounty. Attendees will have the opportunity to explore more than 100 different wine labels, showcasing the diverse terroirs of Mendoza. A curated gastronomic sector will feature regional delicacies designed to complement the wines, and a dynamic program of live performances will enhance the atmosphere.
While entry to the Peatonal del Vino is free, wine tastings will require the purchase of tasting coupons and a commemorative souvenir glass, available in advance through the Venti platform. This ticketing system aims to ensure a smooth attendee experience and contribute to the event's success. A notable innovation for the 2025 event is the introduction of "Dionisia," an AI-powered virtual assistant developed in partnership with an Indian company. Dionisia will enrich the visitor experience by providing comprehensive event details and personalized recommendations for cultural and gastronomic activities within the city, accessible via WhatsApp. This integration of AI aligns with the broader trend of AI transforming the tourism sector through personalized recommendations and streamlined planning.
The Peatonal del Vino is more than just a wine tasting; it represents a cultural convergence that embodies the spirit of Mendoza. Since its inception in 2013, the event has aimed to foster connections between the local community and wine producers, reinforcing Mendoza's position as a hub for wine culture and tourism. The event's consistent success underscores Mendoza's appeal as a leading wine destination, with an estimated 1.5 million tourists visiting its wineries annually. The 2025 edition is expected to further enhance this reputation, offering insights into the dedication and craftsmanship that define Mendoza's renowned wine industry.