Bosnia and Herzegovina's mountain resorts, historically reliant on winter sports, are strategically diversifying their offerings to attract visitors throughout the year, with a significant focus on summer tourism. This shift is a direct response to the impacts of climate change, which have led to reduced snowfall and shorter winter seasons. Destinations like Jahorina and Bjelašnica are adapting by introducing a range of summer activities to appeal to a broader spectrum of tourists.
The transition to year-round tourism began around 2017, following several winters with insufficient snow. These mountain centers are now promoting summer attractions such as panoramic cable car rides, extensive hiking trails, and activities like quad biking. Summer temperatures in these areas typically range from 24 to 30 degrees Celsius, offering a pleasant alternative to the heatwaves affecting coastal regions. Jahorina, for example, reported nearly 2,000 panoramic cable car rides in June and July of 2025, a nearly 50% increase compared to previous years. The resort offers an alpine coaster, adrenaline park, ziplines, and extensive trails, alongside wellness and gastronomic experiences. Bjelašnica, which hosted the 1984 Winter Olympics, launched its summer season on June 9th, 2025, featuring a bike park with a 1400-meter trail accessible via the K1 ski lift, a children's park, and opportunities for paragliding and tennis. While summer tourism revenue does not yet match that of coastal areas, the commitment to extending operational seasons and enhancing year-round appeal is evident, addressing climate challenges while unlocking new tourism potential.