Thailand's Tourism Authority (TAT) has launched the 'Year of Celebration' campaign. This initiative aims to boost domestic tourism across all 55 provinces. It focuses on highlighting each destination's unique charm.
The campaign will collaborate with over 50 influencers and bloggers. They will generate inspiration and excitement for domestic travel. TAT is also partnering with tourism operators to offer special promotions and exclusive deals.
These promotions are tailored to niche traveler segments. These include working professionals, the LGBTQ+ community, families, food lovers, and adventure seekers. The project targets 250,000 buyers, 10 million impressions, and 500 million baht in revenue.
Kritsada believes the 12 lifestyle-driven campaigns align with modern traveler preferences. They aim to expand the domestic tourism base. These efforts will enhance Thailand's tourism sector and distribute income to local communities.
Apichai Chatchalermkit, TAT deputy governor, said the 'Year of Celebration' aims to stimulate travel during the green season. It will introduce new selling points for emerging destinations. This will foster a vibrant atmosphere throughout the rainy season.